Presentations & Reports
Introduction to Wild Wonder - Interactive Storymap
A Rocha USA, February 2024
For information on Wild Wonder, check out A Rocha USA’s interactive StoryMap. A StoryMap is a visual-driven and web-based application that tells a story by combining text, maps, music, photos, and other content.
The A Rocha USA team has previously utilized this application to demonstrate our Conservation Programs work in Florida and Central Texas.
Wild Wonder - Analysis
A Rocha USA, January 2024
*Produced for internal use
Conducted a data analysis of a curriculum developed by the organization
Produced chart graphics using data
Produced notes for improvement in marketing strategies
Introduction to Wild Wonder: Slideshow
A Rocha USA, January 2024
*Produced for a Webinar that I co-lead with another staff member to introduce community members to the curriculum resource I helped develop
Strategic Planning (Internal)
My Neighbors Voice, May 2023
*I was a member of two board subcommittees - one focused on publicity and one on our user community.
Phase one of our strategic planning process - results:
I redesigned and streamlined the post-event survey process for participants. The feedback from our surveys is used to improve our events, in communications outputs, and in fundraising initiatives.
I pulled metrics from our communications channels to report to the board. These metrics demonstrated continued growth of our communications channels.
MNV Brand Guide (Internal)
Originally created for My Neighbors Voice, May 2023
*Produced for internal branding
End of Year Report (Internal)
Originally created for A Rocha USA, January 2023
*Narrative report and metrics report sent to A Rocha International for monitoring and evaluation.
*This was the first (not full) year that ARUSA had a designated Communications team and the metrics reflect growth
Report Highlights:
I wrote a case study on Picnics en el Arroyo
I pulled metrics on our blog posts
In 2022, we posted 9 blogs with 519 total page views
Talking Points
Originally created for A Rocha USA, November 2022
*Used by A Rocha International Director of Comunications on USA Book Tour to introduce the organization
What is A Rocha USA?
Originally produced for A Rocha USA, October 2022
*Used for an introduction to our organization at an art show auction that we helped organize
Social Media Report (Internal)
Originally reported for My Neighbors Voice, July 2022
*The metrics for this report were pulled one month after I took over the social media accounts
Report Highlights:
Overall = reach, engagement, and follower count is up
Consistent posting = higher engagement than we had previously
Any new follower = a new person learning about us (what we do, our mission)